Real Estate News and Profiles

The Peggy Hoag Group

Peggy Hoag – Portland Broker of the Week –

Most of us are familiar with single real estate agents running every aspect of their operation. While this may be efficient for some, Peggy Hoag of the Peggy Hoag Group believes that success comes with the expertise of a team.

“There are ten of us,” she says. “When you’ve got a team you’re able to provide expert service in all areas. In contrast, dealing with real estate brokers where one broker does everything, it’s really hard to be spread that thin and do everything well. When you’ve got a team, you are able to provide expert service in all the different areas.”

Managing one of Portland’s top real estate teams wasn’t always on Hoag’s radar, however. A fifth generation Portlander, she traveled to Australia at a young age and built a successful video production company. “The company I started marketed $21 and $22 million dollar properties on Sydney harbor,” she says.

Although she loved it in Australia, Peggy was missing her home. After all, five generations worth of Portland love runs through her veins.

“When I left, I didn’t really have any idea of whether I would come back or not,” she says. “I figured I would probably stay in Australia because I loved it there. But after a period of time, I missed Portland and my family. I’m deeply rooted here.”

Returning meant starting over, but what would she do? “I knew I could run a business,” she says. “I wanted to do something that had the key components of everything important to me, but I wanted to do it without needing a big business partnership.”

Upon entering real estate and establishing her team, Peggy tapped her prior video marketing skills to enhance her capabilities. “I am highly aesthetically minded,” she says. “I really believe our merchandising, photography, ad copy and websites are the best in the market. It’s the background I came from.”

It’s a background that has obviously helped Hoag reach the top of her game. The Peggy Hoag group has rung up over $600 million in real estate transactions since 1991. Her list of rewards and accolades runs long. Even so, the numbers aren’t what drives her.

“We’re focused on serving our clients,” she says matter-of-factly. “We go above and beyond in the area of support and service. We want to provide extra teeth at every level.”

With such a wealth of experience backing her, Hoag has some ideas about the direction of Portland metro real estate. “I think the best values in the city right now are in the sleepy Milkwaukie, Oak Grove and Gladstone area,” she explains. “It’s close to the city, but the prices are also very, very reasonable there. That’s the next area for people to start catching onto.”

The light rail line scheduled to come online in the area later this year is sure to speed up that catching on. Another neighborhood that has been effected by a potential for, but lack thereof, of a rail line lies to the north.

Although Vancouver and the outlying towns in Clark County are often dismissed as being ‘those places on the other side of the river,’ Portland’s growth is sure to have an effect on its neighbor across the Columbia.

“I think Vancouver has started,” Hoag proclaims. “Downtown Vancouver used to be really bowing, but now there’s some hip shops, hip restaurants, and movie theaters. It’s starting to be a vibrant downtown, which is bringing young thirty-somethings into the area.”

Surely a burgeoning downtown is part of the appeal, but the impetus must be price. “It’s super affordable,” Hoag acknowledges. “I think it’s really on the cusp of

Peggy Hoag

Peggy Hoag

blossoming. I don’t think it’s going to skyrocket at all, but I think it will blossom over time. Overall we’re going to see a steady awakening of opportunity in Vancouver and Clark County, especially close in.”

Perhaps the body politic is one of the reasons why Vancouver won’t skyrocket at the rate Portland has. “I think the stopping of the bridge project was unfortunate,”

Hoag asserts.

Back on the other side of the river Hoag points to the Hillsboro area as one to watch out for. With the wealth of major tech companies putting stakes down in the ‘Silicon Forest,’ expect the other side of the tunnel to “continue its rapid growth,” she says.

Considering this rapid growth in all neighborhoods, will Portland be able to keep its culturally unique small town feel? Hoag seems to think so.

“I always say Portland is not a city, it’s a big town and it’s a friendly town,” she says. “People talk to each other. People talk to strangers. People make other people feel welcome when they come in from out of town. I think that’s our culture and I don’t see it changing. If anything I see it broadening.”

The Peggy Hoag Group is represented by Berkshire Hathaway Home Services Northwest and can be reached direct at 503.906.1370 or by email at

William BessetteWilliam Bessette – Contributor

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